Audience Builder

How does the Audience Builder work?

The Audience Builder helps create targeted customer segments:

Segment Creation Process:

1. Define Goals: What business outcome do you want to achieve?
2. Set Criteria: Choose visitor characteristics and behaviors
3. Add Conditions: Use AND/OR logic for complex segmentation
4. Preview Results: See estimated segment size
5. Activate: Deploy segment for targeting

Common Segment Types:

• High-value customers
• Cart abandoners
• First-time visitors
• Loyalty program members